“Your Complete Communications Cocktail”
Public Relations is one of the most important communication tools and should never be underestimated. A well executed and carefully planned strategy can make a substantial difference to an organization's success.
These days, competition is tougher than ever. If you want to sell a product or service, or increase brand recognition, you need to know how to pitch it.
To succeed, entrepreneurs must develop a base of satisfied customers. Advertising programs are the key to attracting customers and ensuring loyalty amongst existing customers.
Branding is not about getting your target market to choose you instead of competitors. It's about getting your prospects to see you as the only one that provides a solution to their problem.
When planning an event, it is important to look at the brand behind the event, identify the target audience, devise the event concept, plan the logistics and coordinate the technical aspects before executing the proposed event style.
Sometimes, I get so caught up in daily life and the hustle and bustle that goes with it that I forget about what really makes the blood flood through my veins. To some it might sound slightly obsessive, but I really get energy from the work I do. The way my braincells scramble when I learn something new, the rush I get from a challenging project, and the satisfaction I feel when somebody gives me a compliment about the way I work.
I often think about previous jobs and the attempt to build up my own company. From being PR Manager at Green Seed The Netherlands, to Visual Communications Project & Traffic Manager at Shell, and PR, Communication & Marketing Officer at the International Apparel Federation, I can honestly say that I enjoyed each and every job that I’ve done and fulfilled my tasks with the conviction that I’m made to do the job I do. The responsibilities and challenges that came with being Owner of Navasta Communications didn’t only teach me about the communications industry, but also taught me a lot about the kind of person I am.
Looking back on these experiences, I am convinced that every stepping stone was purposefully laid down to guide me to the job I have today: Communications Advisor at Van Hulzen PR. This afternoon, during a session with colleagues in which we spoke about thought leadership, I was again assured that this is the field of work that inspires me. Getting into discussions about topics related to the communications industry gives me energy to make a difference.
In 10 years’ time I want to be the Communications professional who trade magazines call when they need advice about trends in the industry. In 5 years’ time, I aim to be the Communications professional who speaks about the industry at relevant events. For the time being, I’m the Communications professional who gets a rush from waking up in the morning and feeling energized to do the job I love to do!
The future of Navasta Communications, this website and blog, is about to undergo a very positive change. As of 1 March 2013, I will distance myself from Navasta Communications as my Communications Agency, and join the Van Hulzen PR team as Communications Advisor. Van Hulzen PR is one of the top 10 PR agencies in The Netherlands, established in 1950 as one of the first independent PR agencies in the country. With over 60 years of experience, this is an agency where I can implement my skills and passion for the business to the best of my ability, and where I can grow to be an even better PR & Communications professional.
I am looking forward to this new challenge and am excited to take another step towards a promising career in PR & Communications. Clients that I’ve worked for under the Navasta umbrella have been offered the opportunity of joining me and becoming clients of Van Hulzen PR. Let’s face it: who doesn’t want to be represented by a PR agency with the motto: “Start the dialogue and keep it going. Excite the audience and get the message across. That’s PR in its purest form.”
Often, we hear about how busy, stressed and overworked people are. I know the feeling.
Attempting to juggle a booming career, thriving social life, and household (without children, at least…) isn’t always easy. We’re accessible 24/7 and the fine line between work and play has faded. Is there still a balance? Most of the time, the rush of a challenging project is enough to keep me going for months on end. Sometimes though, it gets a bit too much and me time - with support from friends and family – is all that helps to get you back on track.
With this in mind, I’ve been thinking of life and the way we tend to fill it. I enjoy being busy and leading a life that is worthwhile, but it’s so very, very important that what you do for a living is what you love. A reason to get up in the morning. A career that gives my life purpose and supports my lifestyle.
Happiness is… my life, the way it is right now. As long as the balance between work and play is steady.